General Research InterestDr. Lillard’s research interests are primarily focused on individual behavior but also include the study of industry and firm behavior and the study of statistical and econometric methods to improve empirical analyses of behavior.
Research DescriptionDr. Lillard's current research focuses on health economics, the economics of schooling, and international comparisons of economic behavior. His research in health economics is primarily focused on the economics of cigarette marketing and consumption and on the relationship between advertising of alcohol and drinking behavior. His research on the economics of schooling includes studies of direct effects of policy on educational outcomes and on the role that education plays in other economic behaviors such as smoking, production of health, and earnings. His cross-national research ranges widely from comparisons of the role that obesity plays in determining labor market outcomes to comparisons of smoking behavior cross-nationally.